A self-taught artist, he started his career working as an assistant at the Editora Abril studios, from 1978 to 1980. He opened his own studio in 1981, and began to work on advertisement, serving Brazil’s top agencies. He started using panoramic format for personal projects in 2000. He developed Brazil’s first exclusively Macintosh- based Internet provider in association with Apple Computers, in 1995. Although he is quite experienced in computers, he has some reservations on using them for photography. He prefers to use large format films.